Sell Jewelry: Difference Between Wholesale Jewelry And Retail Seller

The world of jewelry today is so vast that you can have one jeweler providing both wholesale and retail services. James Avery for example, would be able to be both a wholesale jeweler and a retail seller because they can make their own jewelry and then retail it for higher prices. Jewelry buyers and sellers have to have a little knowledge of the relationship between wholesale and retail to find the best prices that will work for them. Wholesale and retail directly influence each other. Knowing ahead of time about what the market can bear will increase your chances at making a profit from selling your jewelry, or save you a ton of money when buying!

The Basics
Wholesale is the price that retail establishments will pay for the products that they intend to sell to their cliental. For instance, you want to sell your diamond necklace to a big retailer; the retailer will offer you a wholesale price based on the exclusivity of your necklace, the craftsmanship, and ultimately what they think will leave them room for a profit. The price the retailer sets on the product is called the retail value; which is based on what the retailer believes the market can bear or is willing to spend on the product. After purchasing wholesale, the retailer then marks up the price to sell for retail.
If your necklace is selling for $300 at Christie’s Jewelry down the street, then the retailer your selling to is going to offer you a wholesale price that is below what Christie’s Jewelry is retailing it for. That is what the market will pay for your necklace. Pricing the necklace higher than $300 would push customers away in search for the cheaper price.

Wholesale Jewelers
Generally make and distribute (in bulk) their jewelry themselves, or directly to retailers.
Pricing for wholesale jewelers is a tricky process because jewelry buyers are looking for the lowest prices possible without sacrificing prestige. So when calculating their prices, wholesalers try and cover the time it took to create the piece; how much they spent making the piece (overhead expenses), and what the market can bear based on the exclusivity of their product.

Purchase most of their merchandise from wholesalers.
The first thing for you to know is that companies claiming that they are selling their jewelry for a wholesale price to the public… is not really wholesale. Companies like Blue Nile, will claim that they are offering you wholesale prices but, in fact, they are really just selling for very cheap with smaller mark up– kind of like Wal-Mart. To be able to truly buy wholesale would require you to possess a tax ID to prove that you are reselling. Retailers purchase their items wholesale, and then mark up the product price for retail sale. Retailers have to know the market and it’s fluctuations in order to set their prices to attract customers. Good advice when trying to purchase from a retailer is asking what the item costs wholesale, and then try and barter down the price to point where you, the jewelry buyer, get the price you want while the retailer still makes a profit.

Traditionally Indian Chic Kundan Jewelry

One of the oldest forms of jewelry created and worn in India, Kundan is still popular for its discerning Mughal influence and intricate designs. The origin of Kundan jewelry can be traced back to the majestic courts of the Mughal empire, where the royal women in Rajasthan and Gujarat would wear elaborate Kundankari necklaces, armlets, waist bands, earrings, forehead teekas, finger rings, nose rings and many other tradition pieces of jewels. Although they are traditional designs of jewelry, kundan jewelry sets are fast gaining recognition and popularity among international jewelry designers and fashionistas.

Kundan work is the traditional and oldest method of gem setting, where the gold foil is inserted between the stones and its mount. The basic lacquer structure of the jewelry is embedded with gemstones, gold foil setting and finished with highly refined gold to cover the lacquer framework. Craftsmen are well trained in various processes involved in creating grand kundan jewelry designs.

Kundan work is often combined with the beautifully designed enamel paintings, known as Meenakari work, which adorns the back surface of the pieces in beautiful designs. In these jewelry pieces, meenakari work beautifies the back side while kundan stone settings add grace on the front, making it even more remarkable. Pacchi work is another technique which is incorporated in kundan jewelry. Tastefully designed rings and earrings in pacchi work accompanied with kundan make these pieces stunning.

Adorned with crystals and semi-precious stones, Indian kundan jewelry sets are passed on as heirlooms, which are passed from one generation to other. Some of the semi precious and precious stones used with kundan jewelry are agates, topaz, carnelians, tourmalines, jade, emerald, sapphire, amethysts, and rhinestones.

Mostly worn by the Rajputs, Indian kundan jewelry sets were earlier considered important for all auspicious occasions. But with changing time and trends, they are regarded as fashion ornaments. One of the most sought after Indian designs, Kundan jewelry is also sported by Hollywood and Bollywood celebrities for grand occasions. Whether it’s a celebrity wedding or a red carpet, this scintillating piece of jewelry is gradually making its way to the international fashion runways. Rhinestones and enamel work retain the ethnic feel while crystals and colorful bead embellishments add a contemporary twist. Movies like Devdas and Jodha Akhbar have redefined the kundan story. Aishwarya Rai decked in a jadau kundan jewelry set recreated the magic of historical art with modern fusion. Apart from celebrities, kundan jewelry sets are also preferred by Indian brides to enhance their traditional elegance.

The pink city of Jaipur in Rajasthan offers a wide range of Indian kundan jewelry. Careful settings of gold foil, intricately cut gemstones and multicolor crystal makes this one of the most celebrated varieties of jewelry available today. The sheer variety available in Kundan jewelry designs also makes it the perfect choice for the bride-to-be to wear for her wedding. Perfectly fusing contemporary and traditional designs, kundan jewels are becoming desirable pieces. So, for your next festive occasion, go for traditional kundan jewelry, and be part of the magnificence that Kundan jewels offer.